Hi. I'm Spencer.
I built that site.
Thanks for clicking through — I hope it's because you liked what you saw.
I design and build custom websites and software for small businesses. Not templates, not page builders — proper software, written for how the business actually works.
Here's what sits behind the site you were just on, what it costs to get one, and how to talk to me about yours.
Scenic Helicopters · Built 2026 · launching soon
Premium helicopter tours across Western Australia — an ageing WordPress site replaced with one the operator runs entirely themselves.
What's actually in Scenic Helicopters
Most of this you can't see from the outside. It's the part that decides whether a site earns its keep or just sits there.
A site the client actually runs
Every tour, every region page, the homepage hero, the About page — all edited by the client, not by me. Changes are live in about a minute. No rebuild, no deploy, no developer.
The page that keeps changing
The weddings page is built from reorderable blocks. Add a section, reword it, move it, change its background, hide the photo gallery for a season — all without code. It has been rewritten three times; it will not need a fourth.
Nine tours, four expeditions, three regions
From 30-minute scenic flights to multi-day expeditions to Broome and Exmouth, each with its own pricing, duration and photography. A new tour adds itself to the sitemap.
An interactive map of WA
A custom map of the flying regions — South West, Great Southern, Coral Coast — that puts a visitor into the right tours for where they actually want to fly.
Enquiries that reach a person
Booking and wedding enquiry forms validated the same way in the browser and on the server, delivered straight to the inbox and spam-trapped. Nothing sits in a dashboard waiting to be noticed.
Social cards without a designer
Every page renders its own branded preview image when someone shares it. New tour, new card, nobody in the loop.
A Next.js and Sanity rebuild of a WordPress site — 14 content types across 44 components. The brief was a site that matches the price point of the product. The part that mattered was handing a tourism operator with no technical staff a website they own outright, with a written guide to every field in it.
Three steps. No surprises.
A 30 minute call
You tell me what the business does and what you want the site to do. I tell you whether I'm the right person for it. No pitch deck, no sales script.
A fixed scope and price
I write down exactly what gets built, what it costs and when it lands. You approve it before anything starts. The number does not move unless you ask for more.
You see it as it happens
You get a live link from week one and watch it come together. Feedback goes in as we go, not in one painful review at the end.
Most builds start at $5,000.
I'd rather tell you now than three emails in. A straightforward site for a small business starts around there. Something like Scenic Helicopters — memberships, logins, payments, a directory — costs more, and I'll tell you exactly how much before you commit to anything.
If that number works for you, book a time below. If it doesn't, no hard feelings — and I'd still rather you knew.
A couple more I've done.
Over 50's Sisterhood
A private community platform for women over 50 — members, meetups, a business directory and paid memberships, all in one place.
over50sisterhoodcommunity.com →Trinity Throwdown
Australia's premier functional fitness competition series — rebuilt from WordPress onto a custom event platform.
thetrinitythrowdown.com →The Butterfly Effect
The world's largest women-only functional fitness competition series — 21 events, six countries, one platform.
butterflyeffectcomp.com →Thirty minutes. Pick a slot.
Tell me what you're trying to build. If I'm not the right fit I'll say so on the call and point you somewhere better.
Not ready for a call?
Email me the address of your current site and a line about what's not working. I'll write back with what I'd change and what it would cost. No call, no follow-up sequence.
hello@spencertoogood.com