Hi. I'm Spencer.
I built that site.
Thanks for clicking through — I hope it's because you liked what you saw.
I design and build custom websites and software for small businesses. Not templates, not page builders — proper software, written for how the business actually works.
Here's what sits behind the site you were just on, what it costs to get one, and how to talk to me about yours.
Trinity Throwdown · Live · built 2026
Australia's premier functional fitness competition series — rebuilt from WordPress onto a custom event platform.
What's actually in Trinity Throwdown
Most of this you can't see from the outside. It's the part that decides whether a site earns its keep or just sits there.
Video-led event pages
Full-bleed video heroes, live countdowns and event pages that pull their dates, venues, prices and divisions from one source — so nothing on the page can quietly contradict the record.
Divisions, schedules and standards
Every division, movement standard and schedule tab is data the client edits, not copy I have to re-code each season.
Registration and waitlists
Athlete registration, waitlists and volunteer sign-ups — all captured straight into the CRM instead of an inbox.
Built-in CRM
Everyone who raises a hand — ticket buyer, waitlist, volunteer, enquiry — becomes one contact record the client can actually market to.
Client-editable wording
Around twenty pieces of headline copy per brand are editable from an admin panel. Layout and design stay locked, so it cannot be broken.
Its own admin
Publish and unpublish events, lock a "coming soon" event so it stays out of Google, edit venues and pricing — without calling me.
A WordPress rebuild that turned into a proper multi-event platform running several competition brands off one system, each on its own domain with its own design.
Three steps. No surprises.
A 30 minute call
You tell me what the business does and what you want the site to do. I tell you whether I'm the right person for it. No pitch deck, no sales script.
A fixed scope and price
I write down exactly what gets built, what it costs and when it lands. You approve it before anything starts. The number does not move unless you ask for more.
You see it as it happens
You get a live link from week one and watch it come together. Feedback goes in as we go, not in one painful review at the end.
Most builds start at $5,000.
I'd rather tell you now than three emails in. A straightforward site for a small business starts around there. Something like Trinity Throwdown — memberships, logins, payments, a directory — costs more, and I'll tell you exactly how much before you commit to anything.
If that number works for you, book a time below. If it doesn't, no hard feelings — and I'd still rather you knew.
A couple more I've done.
Over 50's Sisterhood
A private community platform for women over 50 — members, meetups, a business directory and paid memberships, all in one place.
over50sisterhoodcommunity.com →The Butterfly Effect
The world's largest women-only functional fitness competition series — 21 events, six countries, one platform.
butterflyeffectcomp.com →Scenic Helicopters
Premium helicopter tours across Western Australia — an ageing WordPress site replaced with one the operator runs entirely themselves.
scenichelicopters.com.au →Thirty minutes. Pick a slot.
Tell me what you're trying to build. If I'm not the right fit I'll say so on the call and point you somewhere better.
Not ready for a call?
Email me the address of your current site and a line about what's not working. I'll write back with what I'd change and what it would cost. No call, no follow-up sequence.
hello@spencertoogood.com